Business · Topic 1: Investigating small business

Enterprise and entrepreneurship

Why and how new business ideas come about, what an entrepreneur risks and stands to gain, and how businesses add value to meet customer needs.

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Key terms in this chapter

All 22, gathered from every lesson.

Dynamic
Constantly changing. Business markets are dynamic because technology, customer wants and competition keep changing.
Obsolete
Out of date and no longer wanted, usually because a better product has replaced it.
Consumer wants
The goods and services that customers would like to buy.
Original idea
A completely new product or service that has not been offered before.
Adapting
Changing an existing product, service or idea to improve it or to suit different customers.
Innovation
Turning a new idea into a product or service that is actually sold.
Entrepreneur
Someone who sets up a business, organising resources and taking risks in the hope of a reward.
Risk
The chance that something will go wrong, such as the business failing or the owner losing money.
Reward
What an entrepreneur gains from running a business: success, profit and independence.
Business failure
When a business closes because it cannot cover its costs.
Financial loss
Losing money, for example savings invested in a business that fails.
Lack of security
Having no guaranteed income, sick pay or holiday pay, as an employee would.
Profit
Total revenue minus total costs.
Independence
Being your own boss and making your own decisions.
Goods
Physical products that can be touched, such as a phone or a pair of trainers.
Services
Things done for a customer, such as a haircut or a taxi journey.
Added value
The difference between the selling price of a product and the cost of the bought-in materials used to make it.
Convenience
Making a product quicker or easier for customers to buy or use.
Brand
A name, symbol or design that makes a product recognisable and different from its competitors.
Quality
How well a product meets customers' needs: how well made and reliable it is.
Design
How a product looks, works and is used.
Unique selling point (USP)
A feature of a product or service that makes it different from all its competitors.