Business · Topic 2: Building a business

Making financial decisions

How to calculate gross and net profit, profit margins and the average rate of return, and how to use financial and other data - and know its limits - to understand performance and make decisions.

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Key terms in this chapter

All 15, gathered from every lesson.

Sales revenue
The money received from selling products.
Cost of sales
The direct cost of making or buying the products sold.
Gross profit
Sales revenue minus cost of sales.
Other operating expenses
Costs of running the business not included in cost of sales, such as rent and salaries.
Net profit
Gross profit minus other operating expenses and interest.
Gross profit margin
Gross profit as a percentage of sales revenue.
Net profit margin
Net profit as a percentage of sales revenue.
Income statement
A financial statement showing a business's revenue, costs and profit over a period.
Investment
Spending money now in the hope of earning more in the future.
Average rate of return (ARR)
Average annual profit from an investment as a percentage of its cost.
Financial data
Information about a business's revenue, costs, profit and cash.
Market data
Information about the market, such as its size, growth and market share.
Marketing data
Information about the results of a business's marketing, such as sales and customer feedback.
Quantitative data
Data in the form of numbers.
Qualitative data
Data about opinions, feelings and reasons.